News & Insights

We enjoy sharing our journeys and knowledge with you. Check out our case studies, announcements, and blog articles authored by our very own leadership team.
headless commerce architecture

Two (or More) Heads Are Better Than One

“Headless” is very marketable, but “head” is not the best metaphor for an interface. People don’t have more than one head, and their head never changes. A better but less catchy metaphor is a hat. Like hats, your interfaces change to meet the user’s situation.

Composable Commerce Isn’t Rocket Surgery

We have done monolith implementations, and we have done composable implementations. Any major commerce project has challenges. We believe the notoriety around composable's complexity isn't because it is harder than monoliths but because it is different.
commercetools implementation

Putting More Speed in Express

The combination of Jake Mays and Tim Steele’s leadership brought a uniquely progressive set of skills to this project, resulting in the first ever North American commercetools implementation.