Dustin Biddle

Dustin Biddle

Dustin has over 15 years of delivery experience working with a broad range of clients, aligning company operational objectives with results. His skills also lay in effectively managing process improvements, solutioning, agile program development, and business-critical project execution across a range of initiatives.
digital transformation adventure

The Adventures of Digital Transformation

Instituting commercetools, or any digital transformation, can feel like an intricate journey into the unknown. Yet, much like any thrilling expedition, it's not something one should embark on without the right preparation. A carefully drafted map to guide your path, a backpack stuffed with all the necessary supplies, and a team of able explorers ready for the adventure are critical. With that spirit of anticipation and readiness, let's dive deeper into the three essential areas of focus when implementing commercetools.