Tim Steele

Tim Steele

Tim brings decades of experience in software development and commerce to his position as CTO. Tim’s industry knowledge in retail, insurance, and finance comes from his years of experience. As an expert in commercetools and headless technology, Tim is excited to continue to break ground and deliver innovative projects at Aries.
Headless Commerce Architecture

Two (or More) Heads Are Better Than One

“Headless” is very marketable, but “head” is not the best metaphor for an interface. People don’t have more than one head, and their head never changes. A better but less catchy metaphor is a hat. Like hats, your interfaces change to meet the user’s situation.
Model Rocke Banner

Composable Commerce Isn’t Rocket Surgery

We have done monolith implementations, and we have done composable implementations. Any major commerce project has challenges. We believe the notoriety around composable's complexity isn't because it is harder than monoliths but because it is different.